The Blockchain Platform for noble pieces with the 100% Iberian native breed logo will be launched in the first half of 2021.
The year 2020 has been unusual for everyone, but CEDESA has not changed at all the most significant points of its roadmap. These have been days of confinement and uncertainty, but also of great advances in the world of technology and software development, so that one of our flagships, the IBERCHAIN Operating Group, has in the last few months been a long way towards the definitive launch of the Blockchain platform, scheduled for the first half of 2021.
The current situation has shown the need to modernize as much as possible all the production processes in the food world, as well as their quality control. It has become clear that only through the modernization of systems can we cope with the digital market in which we find ourselves. The Iberchain Operational Group, born with the innovative idea of establishing a blockchain system to control the different phases to guarantee the purity of the breed and the quality of the noble pieces (hams and shoulders) with the 100% native Iberian breed logo, is increasingly beginning to emerge as the only possible option called to standardize within the sector. For this reason, in CEDESA we have redoubled our efforts and resources to the last breath, to advance the project to the maximum, so that we have already been able to note on our calendar a real and imminent forecast of completion of the platform.
Thus, with pride and a sense of accomplishment, we can announce that in a few months we will make the official presentation of the platform. It will be done through the Internet and through a public event that promises to be loud and exciting. A milestone that will undoubtedly be a revolution in the agri-food sector, as well as another success story to note in the history of CEDESA.